Auchan Retail France and Immochan launch IMEDIA CENTER, the first advertising agency 100% integrated into the reality of retail.
Building on the annual flow of 420 million physical clients and 170 million connected customers, Auchan Retail France and Immochan create IMEDIA CENTER: an innovative multi-media advertising agency that offers a new way of thinking and organizing advertising campaigns in the world of retail.
Officially presented on 9 June 2016, IMEDIA CENTER is in charge of marketing communication tools offered by all Auchan Retail outlets (Auchan hypermarkets, Auchan Drive and web portals) and Immochan (shopping malls). Benefiting from all the information throughout the customer journey, IMEDIA CENTER is the first and only media that offers retail environment that is both global (as it allows to reach shoppers all along their buying journey) and 100% integrated (sourcing / data, physical and virtual channels).
“Consumers today expect more from their shopping experience. They want to be treated and live a more expanded experience. The issue is to strengthen the dialogue between advertisers and consumers beyond simple advertising while optimizing their media investments. Our ambition with IMEDIA CENTER is to offer the most effective channel to brands, the most innovative and most consistent to enhance their relationship with consumers, in an ideal situation to buy or purchase preparation. We give them the ability to be strong and structuring elements of the consumer journey, but also levers that enable rapid sales and measured performance. “Sandrine CLION, Operational Director IMEDIA CENTER
Tested since June 2015 in the Roncq shopping centre and since October on Les Saisons de Meaux, the IMEDIA CENTER offers will be deployed in 2016 to 50 commercial sites and 72 drives to reach the 1st April 2018 radiation of 121 hypermarkets 67 galleries, 102 drives and 3 e-commerce portals